Three elements of a movement

Posted by  Shawn Callahan —June 13, 2012
Filed in Collaboration, Strategy

Read this today and thought, right on! (is that too Tom Peters?)

Senator Bill Bradley defines a movement as having three elements:

1. A narrative that tells a story about who we are and the future we are trying to build

2. A connection between and among the leader and the tribe

3. Something to do—the fewer limits, the better

Too often organisations fail to do anything but the third.

From Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio Hardcover. p. 26. ISBN 1-59184-233-6.

About  Shawn Callahan

Shawn is one of the world's leading business storytelling consultants. He helps executive teams find and tell the story of their strategy. When he is not working on strategy communication, Shawn is helping leaders find and tell business stories to engage, to influence and to inspire. Shawn works with Global 1000 companies including Shell, IBM, SAP, Bayer, Microsoft & Danone. Connect with Shawn on:

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