People watch the behaviour of leaders intensely, like they are on stage with a spotlight on them. This concentrated attention on leader behaviour can be used to trigger new stories and to communicate meaning. Often simple actions can be much more powerful than the words leaders use, as illustrated on the example below:
At the dinner that evening I asked several people what they remembered about the sustainability statement. The consistent reply was, “I don’t remember what the policy statement said, but I know the CEO is really serious about it. Did you see the way he walked over and hit the screen.”
The downside of this is that when leaders behave poorly or in ways that undermine strategy or values, the stories spread just as effectively.
About Mark Schenk
Mark works globally with senior leadership teams to improve their ability to communicate clearly and memorably. He has been a Director of Anecdote since 2004 and helped the company grow into one of the world’s leading business storytelling consultancies. Connect with Mark on: