Archive for September, 2014

Why effective leaders are good storytellers

Posted by  Shawn Callahan —September 30, 2014
Filed in Business storytelling, Leadership

When I run our storytelling for leaders program I like to point out that effective leaders are good storytellers. I say “good” because a leader merely has to share a story or two to set them apart from the rest because most leaders communicate entirely with opinion and lofty abstractions–yawn. A leaders’ message really sticks […]

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How to spot a story – a simple story framework: Infographic

Posted by  Shawn Callahan —September 26, 2014
Filed in Business storytelling

With so much talk about business storytelling you’d think business people were telling more stories. Sadly we see lots of people talking about stories but very few telling them. And quite frankly, you just don’t get the benefits of storytelling unless you are telling a story. Part of the problem is that business people lack […]

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Spanish Storytelling for Leaders

Posted by  Shawn Callahan —September 23, 2014
Filed in Business storytelling, News

Early this year we appointed two business partners in Mexico, one in Mexico City (Jesus Trejo) and the other in Monterrey (Astrolab). Of course this meant translating our Storytelling for Leaders materials into Spanish. We engaged a professional translator in Mexico City who did a wonderful job understanding the nuances of our work and making the […]

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Expanding our Storytelling for Leaders partner network

Posted by  Mark Schenk —September 16, 2014
Filed in News

Last weekend I was in Copenhagen as part of the Persona Global annual conference. Much of the weekend was spent certifying six new Partners to deliver our Storytelling for Leaders™ program. We managed to work our way through a packed schedule and had a great time doing so. The expanding Storytelling for Leaders partner network […]

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Business storytelling is not about heroes

Posted by  Indranil Chakraborty —September 12, 2014
Filed in Business storytelling

Luke Skywalker tills land at a farm on Tattoine but dreams of joining the Imperial Academy as a pilot. Then he meets his future mentor Obi-Wan Kenobi, his aunt and uncle are killed by stormtroopers, and he finds himself on a journey to become a Jedi knight and foil the Empire’s new superweapon … The […]

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An amazing experience and why customer service is really everybody’s job

Posted by  Christopher Kogler —September 9, 2014
Filed in Communication

My wife, Kate, and I decided to take a long weekend this recent US Labor Day holiday and explore New England a bit. The Wadsworth Atheneum Museum of Art in Hartford, CT has been on our “must-see” list for a while, so that was our first stop.  It’s the oldest art museum in the USA […]

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4 business women show their business storytelling skills

Posted by  Shawn Callahan —September 5, 2014
Filed in Business storytelling

Last year I wrote a post called 9 Video Clips of Business Leaders Sharing Business Stories and it was brought to my attention that 8 of the 9 examples were men. Can we have more examples of business women showing their business storytelling skills? So we hit Youtube and have these examples for you. Please let us know […]

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The best way to improve your storytelling is with feedback

Posted by  Shawn Callahan —September 2, 2014
Filed in Business storytelling

Last week we had a fun online event with our business partners. Using Soundcloud a bunch of us recorded a story or two and shared it with the group. Then we gave each other feedback on our stories. We used the hashtag #storytelling4leaders in case you’re interested in listening to some of the tales. Here’s one […]

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