Archive for January, 2015

A prescription for influence: The two story solution for change

Posted by  Amanda Marko —January 23, 2015
Filed in Business storytelling, Communication

The problem with a negative story Being negative is an easy trap to fall into. When trying to prove a point or change someone’s mind, the natural tendency is to use a story that has a negative point-of-view to warn against an outcome and perhaps shock the listener a little. The problem with a negative […]

Read More

Why aren’t we telling stories in business?

Posted by  Mark Schenk —January 20, 2015
Filed in Business storytelling

There are many reasons why stories are not used in business settings. One of the reasons is that every story we tell reveals something about our character, and we tend to be very protective of our character. Another reason is an unwillingness to give out any personal information. Turn what you say into a story […]

Read More

A simple method to help you to remember stories

Posted by  Shawn Callahan —January 15, 2015
Filed in Business storytelling

The most effective use of business storytelling is when you can tell a story to make a point off the cuff, no preparation. This can only happen if you remember stories to tell. A good way to do that is to simply tell stories as soon as you can after finding them. Ebbinghaus’ forgetting curve […]

Read More

The link between memory and stories

Posted by  Shawn Callahan —January 8, 2015
Filed in Business storytelling

The link between memory and stories is tightly woven. You can’t understand story without understanding memory. Our evolution has gifted us with some interesting memory quirks including our natural urge to preference a complete story over one where essential parts are missing. I’ve felt this effect keenly on my first visit to Washington DC. I was […]

Read More
down
up