Author Archive

Business storytelling is not about heroes

Posted by  Indranil Chakraborty —September 12, 2014
Filed in Business storytelling

Luke Skywalker tills land at a farm on Tattoine but dreams of joining the Imperial Academy as a pilot. Then he meets his future mentor Obi-Wan Kenobi, his aunt and uncle are killed by stormtroopers, and he finds himself on a journey to become a Jedi knight and foil the Empire’s new superweapon … The […]

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A clever way to bring business values to life in India

Posted by  Indranil Chakraborty —March 24, 2014
Filed in Business storytelling

From Anecdote partner Indranil Chakraborty. Close to midnight on a humid, monsoon-laden day in August 2011, a few of my colleagues and I were staring at hundreds of colourful sticky notes on a wall. They were the result of a day’s efforts by the senior management of my company, Mahindra Holidays, to create a corporate […]

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