Author Archive

Don’t send your strategic story to sea on the Titanic

Posted by  Mark Schenk —May 1, 2013
Filed in Business storytelling, Strategy

We help lots of organisations turn their strategies into memorable and concrete strategic stories. In doing so, a key factor is ensuring its not a ‘Pollyanna’ story’. You know the ones‚Ķeverything is upbeat, previous successes are emphasised, failures are not mentioned. Theses stories might be politically correct but risk being viewed as inauthentic or not […]

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Victim or player?

Posted by  Mark Schenk —April 15, 2013
Filed in Leadership

I had a meeting on Friday with a senior leader facing a common problem. There are many changes going on and his people have developed the view that ‘head office doesn’t know anything about what we do and their restructures don’t make sense’ along other related non-productive views. He wants his team on the front […]

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Family narratives

Posted by  Mark Schenk —March 26, 2013
Filed in Communication, Fun

At Christmas, I was in Melbourne with my two kids. All my family live there and I needed to do what I could to ensure there was no disharmony or feelings of favouritism. So I applied Shawn’s guiding principle in these matters: ‘Families are like fish. After three days they start to go off’. So […]

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Awesome stories

Posted by  Mark Schenk —March 12, 2013
Filed in Business storytelling, Fun

Every two months an email arrives that I am always happy to receive. Its the bi-monthly newsletter from the Awesome Stories website. Awesome Stories is designed as an educational website that makes primary source material available to the general public. Much of the material is normally available only via national archives, libraries, universities, museums, historical […]

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Practical application of business storytelling

Posted by  Mark Schenk —March 5, 2013
Filed in Business storytelling, Leadership

I was asked last week about the practical application of things we cover in our Storytelling for Leaders workshop. Fortunately, we had a very recent example to relate. We ran a session in late November with the senior HR team for a large company and one of the participants called me in December to give […]

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Mondegreens, gigs and deliberate practice

Posted by  Mark Schenk —February 27, 2013
Filed in Fun

Last Thursday night, Tony High asked me if I knew what a ‘mondegreen’ was. I had no idea. A quick search of wikipedia revealed that a mondegreen is a term coined for those times when we get the lyrics of a song wrong. But to be a mondegreen, the incorrect version needs to be better, […]

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‘A’ for effort

Posted by  Mark Schenk —February 21, 2013
Filed in Anecdotes, Leadership

As a manager, I have always had a lot of time for people who might not be overly talented but who always try their hardest. Highly talented people who won’t ‘put in’ don’t get much time or attention from me. This afternoon a workshop participant told me a story he heard last week that makes […]

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No place for poor fiction

Posted by  Mark Schenk —January 24, 2013
Filed in Business storytelling, Leadership

Last Thursday, I met an executive encountering some significant challenges in a major culture change underway in his organisation. He had been inspired to use a story-based approach to help get traction. He was keen to meet as he had some questions around the components of the story he was preparing to write. He had […]

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The value of new perspectives

Posted by  Mark Schenk —January 21, 2013
Filed in Leadership

Joseph Jiminez joined Novartis in 2007 as Head of Consumer Health, in charge of the over the counter business. He had a background in consumer packaged goods was a complete novice to the pharmaceuticals industry. Six months later he was appointed to lead the pharmaceuticals division. He was an unlikely choice, neither a scientist nor […]

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Christmas message from Anecdote

Posted by  Mark Schenk —December 21, 2012
Filed in News

2012 has been an exciting year for Anecdote. We have worked with many inspiring and energetic people and organisations‚Ķmaking strategies stick, helping leaders communicate, influence and inspire, bringing value to life and building more collaborative workplaces. During the year we worked with Paul and Dan from Route to Greatness and this led to a significant […]

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