Author Archive

Anecdote’s Top 10 posts of 2014

Posted by  Shawn Callahan —December 22, 2014
Filed in Business storytelling, News

2014, our 10th year in business, was a watershed for Anecdote. Our partner network has grown to 27 partners in 17 countries and it continues to grow. Apart from our partners’ deep skills and wonderful expertise, they are a great bunch of people who are a joy to spend time with. We are looking forward to our partner […]

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Acts of leadership humanity: showing deep respect

Posted by  Shawn Callahan —December 18, 2014
Filed in Anecdotes, Business storytelling

Emil Zátopek was a giant of long distance running. His record still stands as the only person to win gold in the 5000 metre, the 10000 metre and the marathon at the 1952 Helsinki Summer Olympics. Apparently running the marathon was a last minute decision. In 1968 Australian runner, Ron Clarke, visited Emil in his […]

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How to inspire with stories

Posted by  Shawn Callahan —December 16, 2014
Filed in Business storytelling, Culture

We all want to be inspired. And we all want to inspire others. Parents want to inspire their kids. Business leaders want to inspire the people they lead. It can sound like a lofty desire, so how do you actually do it? Let’s start by thinking about what inspiration means in practice. I’m hoping these […]

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How to build the storytelling habit

Posted by  Shawn Callahan —December 11, 2014
Filed in Business storytelling

Business people love structure. When I ask people after our storytelling workshops what they found most valuable, more often than not they will say they loved the story patterns. These are a few different story structures we teach that are great for changing minds, or for answering the question ‘Why?’ Story patterns are good set […]

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A simple business storytelling mistake

Posted by  Shawn Callahan —December 9, 2014
Filed in Business storytelling, Communication

The word ‘story’ is vexed in business. Imagine this scene. A senior leader stands in front of his people to give a presentation on the company’s direction and says, “I would like to share a story with you.” If you were in that audience, what would you be thinking or feeling when he said that? […]

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Improve sales performance with Storytelling for Sales

Posted by  Shawn Callahan —December 2, 2014
Filed in Business storytelling, Selling

In 1988 I joined the database software company Oracle Systems. I worked in the Canberra sales team, where my job was to demonstrate the technical capabilities of the software to clients. One day the national sales manager arrived unannounced from Sydney and told us that he wasn’t happy with our progress. He gathered us in […]

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Starting with your point doubles your business story recall

Posted by  Shawn Callahan —November 21, 2014
Filed in Business storytelling, Communication

We judge stories we hear at work in three ways. First, is it plausible, did this really happen? Second, is this relevant, can it help me? Third, is it interesting, am I going to enjoy this? Therefore when we tell a business story it’s important to make clear its relevance at the outset. We need […]

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Book review – Let’s Stop Meeting Like This

Posted by  Shawn Callahan —November 19, 2014
Filed in Culture

Last week Victoria Ward and I wrote an ‘essay in two voices’ giving our impressions of a book called ‘Let’s Stop Meeting Like This‘ by Dick and Emily Axelrod. The ‘essay in two voices’ technique was developed by my good friend Madelyn Blair. Here’s a description of how it works in detail, but in a […]

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How to spot business storytelling training that delivers

Posted by  Shawn Callahan —November 12, 2014
Filed in Business storytelling

It seems everyone is offering business storytelling training these days. It was certainly rare when we started working with stories 10 years ago but all that’s changed. Everyone is calling themselves a storyteller, every company, product and services ‘must’ have a story and every man and his dog is offering business storytelling training. If you’re […]

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Business storytelling training – Melbourne, Australia

Posted by  Shawn Callahan —November 3, 2014
Filed in Business storytelling, News

Influence without relying on authority. Build fast rapport. Change minds and inspire action. Anecdote’s Storytelling for Leaders program will teach you the techniques you need to better influence, engage and inspire others – just as hundreds of leaders already have, from Melbourne to New York, London to Singapore. This is the last business storytelling training […]

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