Author Archive

3 reasons why certain stories really resonate

Posted by  Shawn Callahan —April 24, 2014
Filed in Business storytelling

This week I’ve been at the Middle East Leadership Communication Conference in Abu Dhabi. I ran a Storytelling for Leaders workshop and gave a keynote on strategic stories. In the workshop I asked the participants to think of a good leader and share a story that illustrates why you think they’re outstanding. One participant shared […]

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How to trigger positive stories about your business

Posted by  Shawn Callahan —April 8, 2014
Filed in Anecdotes, Business storytelling

I’ve just spent a week travelling the California coast with my brother, Scott. We visited many restaurants and wineries but the ones that stand out did something remarkable, something out of the ordinary. The Palace Grill in Santa Barbara is a Cajun restaurant. Lots of people line up to get a table. Lots of buzz. […]

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How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, 80-slide PowerPoint presentations sprinkled with made-up words and forgettable catchphrases … It’s hard for a salesperson to understand this brand bumf, much less translate it into something they can share […]

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6 ways to avoid a common business storytelling blunder

Posted by  Shawn Callahan —March 5, 2014
Filed in Business storytelling

You want a persuasive story with impact, right? So your natural response is to gather all the details you need to paint a vivid picture, add some emotion, and throw in a good twist. Then you craft your story. When you’re happy with it, you practise telling it – you practise, practise, practise. And then […]

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How to ensure people hear your story at work

Posted by  Shawn Callahan —February 23, 2014
Filed in Business storytelling

“We don’t have time to hear a story. Just give us the facts.” Have you heard that before? The thing is, it’s simply untrue. We have all heard ‘facts’ drone on for ages. Yet you can tell a powerful and memorable story in a minute and a half, or less. Check out the video below […]

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Australia’s biggest bank takes business storytelling seriously

Posted by  Shawn Callahan —February 6, 2014
Filed in Business storytelling

Last week I had the pleasure to meet Eileen Sutton who is a financial services copywriter in New York. I was describing some of the work we’ve been doing for the National Australia Bank (known as ‘nab’ here in Australia and the largest bank in our country by asset size1) and she was amazed that […]

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The essential mindset for breakthrough innovation

Posted by  Shawn Callahan —February 4, 2014
Filed in Business storytelling

Yesterday I presented a couple of storytelling workshops at the Science Communicators Conference in Brisbane. Great people. Excellent conference. One of the highlights of the conference happened on Sunday at the Storytelling of Science panel discussion. Five distinguished panelists and our host Dr Andrew Stephenson (Prof Peter Adams, Prof Tim Flannery, Prof Jenny Graves, Lynne […]

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Tipping the scales in your favour in the attention economy

Posted by  Shawn Callahan —January 29, 2014
Filed in Business storytelling

The story I’m about to share featured in a case study we recently published about our work with Yammer. It got me thinking about something Ursula (the protagonist in the story) did that all business leaders are trying to achieve. Have a read and let’s have a look. Ursula Llabres had just 10 minutes to communicate […]

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How to remember a story so you can retell it

Posted by  Shawn Callahan —January 22, 2014
Filed in Business storytelling

Have you ever wondered why you can remember someone’s job but not their name? Here’s a simple experiment you can do that I learned from Joshua Foer (who wrote an excellent book on memory called Moonwalking with Einstein): Ask someone to remember a person’s name, such as Baker. Ask another person to remember the job […]

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Yammer Opens Doors to Sales Opportunities with Storytelling

Posted by  Shawn Callahan —January 18, 2014
Filed in Business storytelling, News

Late last year we helped Yammer’s Customer Success Managers build their story capability across their global team using our Storytelling for Leaders Program. They learned how to tell, elicit and trigger stories. And like many companies we work with our story-listening techniques are a real eye-opener for them. Today we’re delighted we can share this […]

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