Archive for the ‘Business storytelling’ Category

Brand stories

Posted by  Shawn Callahan —September 27, 2008
Filed in Anecdotes, Business storytelling

Marketing folk confuse me sometimes. For example, they talk about brand stories yet they forget the story bit. For example, if you Google the phrase “brand story” the top hit is a blog post by Mark Thomson. Reading his post you’d be forgiven for thinking stories are superfluous to crafting a brand story because while […]

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What Business Leaders can learn from Politicians: Telling stories

Posted by  chandni —September 22, 2008
Filed in Business storytelling

The world’s been carefully watching Obama vs McCain. It’s interesting to see how the media are comparing their stories: Obama’s parents’ American dream, McCain’s journey in Vietnam, Sarah Palin’s hockey mom experiences, and Joe Biddin’s childhood struggles. Who tells the best stories? Whose stories make the most impact? While politicians have mastered the art of […]

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Narrative-based Change Management

Posted by  chandni —September 9, 2008
Filed in Business storytelling

Our new workshop now has a new name. We’re calling it Putting Stories to Work: Delivering meaningful Change and Engagement What managers need today is a tool that empowers them to inspire people into action. Narrative techniques can deliver a range of benefits to an organization. It’s just a matter of learning the techniques and […]

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Storytelling as a study technique

Posted by  Shawn Callahan —September 9, 2008
Filed in Business storytelling

A few posts ago I described one of the reasons why stories are memorable: they evoke emotion. But stories are also memoriable because they create a framework for us to hang ideas, facts and concepts from. Thanks to Daryl Cook and the magic of delicious I read this post on how to use storytelling to […]

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Finding stories

Posted by  Shawn Callahan —September 8, 2008
Filed in Business storytelling

Tell stories to hear stories Listen to stories to remember your stories Mark and I penned these observations while developing our course on storytelling. The first one, “tell stories to hear stories,” reminds us that a good way to find stories is to tell some yourself. Here’s an example. When I see my teenage daughter […]

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Storytelling for business leaders workshop in Melbourne—23 September

Posted by  Shawn Callahan —September 3, 2008
Filed in Business storytelling

This workshop has turned out to be one of our most popular offerings. In the last few months we have delivered it to sales people in IBM, engineers in Allinta and have just received word we have been selected to deliver it to NAB leaders throughout the bank. The great news is that you can […]

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Emotion, memory and stories

Posted by  Shawn Callahan —September 3, 2008
Filed in Anecdotes, Business storytelling

Do you remember where you were when you first saw the those two jumbo jets plunge into the World Trade Center? How well do you remember what you were doing when you saw it? Can you remember the room you were in, the people in the room with you, what you said, what you thought? […]

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A new workshop, but what should we call it?

Posted by  Shawn Callahan —August 31, 2008
Filed in Business storytelling

Many of you will be familiar with our business narrative workshop. It’s a one day event where we cover how to find anecdotes in an organisation and then help your people make sense of the patterns they contain so new initiatives can be designed and implemented. Every time we run this workshop the participants say […]

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Be careful who you despise

Posted by  Shawn Callahan —August 23, 2008
Filed in Anecdotes, Business storytelling

My friend Jackie hated having Nancy as her manager. She thought her to be cold, insensitive and overbearing and had, in the past, tried twice to get transferred to another department, but to no avail. Nancy was apparently a favorite with her employers, and since Jackie was both new to the area and the job, […]

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In defence of gossip

Posted by  Shawn Callahan —August 18, 2008
Filed in Business storytelling

Gossip is badly maligned in business, but that’s because most of us only have a limited understanding of the concept. For example, gossip is merely anything we say about someone when they are not there to hear it. And it turns out we spend 65% of our talking time recounting who has done what to […]

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