Archive for the ‘Strategy’ Category

Don’t send your strategic story to sea on the Titanic

Posted by  Mark Schenk —May 1, 2013
Filed in Business storytelling, Strategy

We help lots of organisations turn their strategies into memorable and concrete strategic stories. In doing so, a key factor is ensuring its not a ‘Pollyanna’ story’. You know the ones…everything is upbeat, previous successes are emphasised, failures are not mentioned. Theses stories might be politically correct but risk being viewed as inauthentic or not […]

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Pulling the strategy together with a story

Posted by  Shawn Callahan —April 25, 2013
Filed in Strategy

Last week I flew to Vienna to help a pharmaceutical company develop their strategy. It was a two day event. We used the first day to explore their current situation and past by, among other things, creating a massive visual history across one wall. We delved into the important events that have shaped them and […]

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The Role of Storytelling in Government

Posted by  Shawn Callahan —April 4, 2013
Filed in Business storytelling, Strategy

  “Government managers secure the resources they need to operate not by selling products and services to individual customers, but by selling a story of public value creation to elected representatives of the people in legislatures and executive branch positions.”1 Private sector leaders have it easy: they sell their products, they generate revenue, they manage […]

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Bringing strategy alive with an anecdote

Posted by  Shawn Callahan —March 2, 2013
Filed in Business storytelling, Strategy

Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is it: We are THE low-cost airline. Once you understand that fact, you can make any decision about this company`s future as well as I can.” “Here`s an example,” he continues. […]

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Engaging the C-suite

Posted by  Daryl Cook —January 8, 2013
Filed in Strategy

Last year IBM released their Global CEO Study 2012, which involved more than 1,700 CEOs, general managers and senior public sector leaders from around the globe. It makes for fascinating reading. One of the things that really stood out for me was the finding that most CEOs largely think alike, (their views differed on less […]

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Bad strategy

Posted by  Daryl Cook —December 19, 2012
Filed in Strategy

I recently had the opportunity (and privilege) to attend a masterclass with [Richard Rumelt](http://www.strategyland.com/), one of the world’s most influential thinkers on strategy and management, and author of ‘[Good Strategy Bad Strategy: The Difference and Why It Matters](http://www.amazon.com/Good-Strategy-Bad-Difference-Matters/dp/0307886239/)’. As the title of his book hints, he sees lots of examples of what he calls ‘bad […]

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Embedding strategy using a story spine

Posted by  Shawn Callahan —December 18, 2012
Filed in Strategy

One of the challenges embedding a strategy is helping people relate their job to it. Strategies often seems distant and abstract. How does a person in one of the far flung corners of the organisation contribute to the pursuit of a new corporate strategy? This simple technique is based on the idea that we don’t […]

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The missing ingredient in strategy

Posted by  Kevin Bishop —December 13, 2012
Filed in Leadership, Strategy

Cynthia A. Montgomery is the Timken Professor of Business Administration at Harvard Business School. One of the programs she teaches is for accomplished executives and entrepreneurs at one of Harvard’s flagship programs. Very early on in the program she asks these senior business people to list three words that come to mind when they hear […]

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Strategic accelerators

Posted by  Mark Schenk —November 26, 2012
Filed in Leadership, Strategy

Hierarchies are great at running established organisations but they are notoriously slow in reacting to major changes. Its not really a problem when your strategy and environment are stable or only changing slowly. But its a big problem when things are changing rapidly and in many cases discontinuously. So, how can organisations effectively deliver their […]

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Will your strategy stick?

Posted by  Shawn Callahan —October 21, 2012
Filed in Strategy

The nature of the successful strategy is changing. Today, a company’s success depends in large part on how deeply its strategy is understood and embraced. This understanding and acceptance gives an organisation the ability to learn and adapt to changes faster than its competitors. It becomes more agile.1 While most companies expend considerable effort and […]

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