Archive for the ‘Strategy’ Category

Strategic stories – tackling the anti-stories

Posted by  Mark Schenk —October 19, 2011
Filed in Business storytelling, Strategy

We have been helping organisations transform their strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with – no exceptions – there have been powerful stories already circulating in the organisation that run counter to the new strategy. In most cases, these stories have been strong enough […]

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HP’s CEO loses his job for want of a strategic story

Posted by  Shawn Callahan —October 17, 2011
Filed in Communication, Leadership, Strategy

It’s quite possible you’ll lose your job as CEO if you are unable to persuasively communicate your company’s strategy. Léo Apotheker, the recently fired CEO of Hewlett-Packard, has just learned this lesson. Mr Apotheker was appointed CEO of HP in October 2010 less then a year before he was let go. Before HP, Apotheker was […]

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The tough side of business storytelling

Posted by  Mark Schenk —September 23, 2011
Filed in Business storytelling, Leadership, Strategy

Steve Jobs introduced iCloud at Apple’s WorldWide Developers Conference in June 2011 . iCloud is Apple’s ‘next big thing’. After explaining the iCloud concept, Steve says, “Now, you might ask ‘why should I believe them – they’re the ones that brought me MobileMe?’” The audience laughs uproariously. Everyone in the audience knows that MobileMe is […]

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Different ways to envisage the future

Posted by  Kevin Bishop —July 29, 2011
Filed in Communication, Employee Engagement, Leadership, Strategy

How do you get your people to think about what the future could be, in a way that inspires them and starts to spark action, but also takes into account the simple fact that the future is unpredictable? I was reminded of this challenge, yet again, last week. We were working with a client on […]

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Article: How to make your strategy stick with a strategic story

Posted by  Shawn Callahan —June 27, 2011
Filed in Business storytelling, Strategy

“A company without a story is usually a company without a strategy.” Ben Horowitz, entrepreneur and investor1 Steve Jobs bounces onto the stage and grabs the slide changer from his colleague with a friendly “Thanks Scott”. He’s looking thin and grey, illness having taken its toll, but his energy remains boundless. It’s the 2011 Apple […]

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On narratives

Posted by  Shawn Callahan —May 25, 2011
Filed in Business storytelling, Strategy

John Hagel has written an interesting post on the importance of narratives in providing persistent context for our lives, organisations and society. The post is important because John is an esteemed thinker that business and institutions notice and heed. And it is also this reason that I’m prompted to write this reply because I feel […]

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Using Concrete and Specific Examples

Posted by  Kevin Bishop —March 9, 2011
Filed in Business storytelling, Communication, Strategy

One of the basic requirements for any form of successful communication is the listener understands what’s being said. However we often face the challenge when trying to get our message understood of the “curse of knowledge“. Once we know something, we find it hard to imagine what it was like not to know it. Our […]

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Four things you need to have in your head

Posted by  Shawn Callahan —September 29, 2010
Filed in Leadership, Strategy

Have you ever had this happen to you? I was chatting with a senior leader asking him about their organisational values. “Yeh, sure, we have a set of values. Let me see, where did I put the annual report?” He then ferreted around his office to find the list of values. There are some things […]

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Richard Branson launches Virgin Money with a simple clarity story

Posted by  Shawn Callahan —August 1, 2010
Filed in Anecdotes, Business storytelling, Strategy

Last week I was driving to basketball with my daughter listening to Hamish and Andy on the radio. Richard Branson was up next to talk about the launch of Virgin Money and this is what he said (perhaps not word perfect but how I remember it): Andy: so tell us about this new venture Sir […]

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