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The best sellers use story-triggering
When selling, think about the stories you are triggering for your prospects. Create situations that are remarkable, just like this car salesperson did.
Read MoreWhy you should avoid having text on your slides when you are talking
Find out the biggest mistake presenters make when using PowerPoint slides. You might be putting your efforts into the wrong thing.
Read MoreNever let a good story get in the way of the truth
Sometimes, an completely incorrect story can become universally believed. This post looks at a surprising case and offers a solution.
Read MoreHow to use storytelling for deeply analytic and scientific communities
Read a step by step process for mastering the art of effective business storytelling for technical, analytic and scientific communities here.
Read MoreLearn how to use storytelling to change company culture
As you may already know, I’ll be in Silicon Valley this December to deliver two of our storytelling programs, Storytelling for Sales and Story-powered Culture …
Read MoreStory-powered Retail Conversations for Luxury Brands
Over the last six months, we’ve been approached by a number of luxury brands to help them with their in-store sales skills. Companies like Burberry, …
Read MoreHow to build fast rapport with a connection story
As a leader, you often need to establish a rapport with others, to connect with them. It might be when you meet new people in …
Read MoreWhat Makes a Compelling Story? Here are 6 Key Elements
I’ve been thinking a lot lately about what makes a compelling story and I’ve come up with a shortlist. Safe to say, if you’ve found …
Read MoreKnowing everyone is on the same page
Warning: This article contains explicit language. Do not read if you might be offended. Have you ever had the feeling that you and your colleagues …
Read MoreWhat might Amazon’s six-page narrative structure look like?
Filed in Business storytelling, Collaboration, Communication, Culture, Strategy
A lot has been written recently about how Jeff Bezos and his executives run their meetings. Amazon has made it very public that their senior …
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