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Storytelling for Sales: Canberra 2016

Posted by  Shawn Callahan —September 12, 2016
Filed in Business storytelling, Events, Selling

I’ve had the pleasure of delivering Storytelling for Sales for companies in Europe, Asia and the US and I just love how sellers quickly work …

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Set ground rules for workshops or presentations like a master

Posted by  Shawn Callahan —August 30, 2016
Filed in Anecdotes, Business storytelling

Billy Crystal steps forward on stage, smiles and in that familiar way a relative walks into your house and asks for a cup for tea, …

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The role of stories in data storytelling

Posted by  Shawn Callahan —August 4, 2016
Filed in Business storytelling

As Edward R. Tufte published each of his beautiful books on the visual display of complex data – The Visual Display of Quantitative Information (1983)1, …

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How moral persuasion can be used to strengthen your stories

Posted by  Shawn Callahan —August 3, 2016
Filed in Business storytelling

In 2015, a quartet of researchers from universities in the United States and Spain conducted a series of experiments to understand the moral basis of …

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The Ethics of Storytelling in Business

Posted by  Shawn Callahan —July 19, 2016
Filed in Business storytelling

Business storytelling has become extremely popular in recent years. Leaders are looking for new and better ways to get their message to stick. With so …

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Creating a customer service culture through storytelling

Posted by  Shawn Callahan —July 15, 2016
Filed in Business storytelling, Culture

If you peer through the glass doors of an Apple outlet just before opening time, you’ll see the blue-uniformed employees huddled in the middle of …

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Getting things done with a Bullet Journal

Posted by  Shawn Callahan —June 17, 2016
Filed in Insight

I’m a fan of the Getting Things Done time-management methodology, the one David Allen first suggested in his 2001 book of the same name. Its …

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Tips for writing winning award submissions

Posted by  Shawn Callahan —May 17, 2016
Filed in Insight

Last year I was a judge for Volunteering Victoria’s State Awards. Volunteers make such an important contribution to our society, ranging from helping to fight …

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Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

During our recent work on a major strategy story project, we ticked off our priorities. We encouraged the company’s leaders to take responsibility for the …

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Why good storytellers are more attractive

Posted by  Shawn Callahan —April 29, 2016
Filed in Insight

It seems as though we might not have been kidding ourselves all these years. According to a pair of American researchers, good storytellers really are …

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