Archive for the ‘Business storytelling’ Category

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Story-powered Retail Conversations for Luxury Brands

Posted by  Shawn Callahan —October 26, 2018
Filed in Business storytelling, Selling

Over the last six months, we’ve been approached by a number of luxury brands to help them with their in-store sales skills. Companies like Burberry, …

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031 – Charles Masefield on humility and productivity

Posted by  Anecdote International —October 25, 2018
Filed in Business storytelling, Employee Engagement, Podcast

Sir Charles Masefield describes the series of events by which, under his leadership, BAE Systems’ worst performing factory became their best. Continuing to share stories …

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Changing people’s minds – how to turn ‘no’ into ‘yes’

Posted by  Mark Schenk —October 23, 2018
Filed in Business storytelling, Leadership Posts

Changing people’s minds can be tough, especially when they have strongly entrenched views. It turns out that story is a powerful weapon, albeit a surprising …

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How to build fast rapport with a connection story

Posted by  Shawn Callahan —October 15, 2018
Filed in Business storytelling, Communication

As a leader, you often need to establish a rapport with others, to connect with them. It might be when you meet new people in …

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030 – Damit Samit, what a great idea

Posted by  Anecdote International —October 7, 2018
Filed in Business storytelling, Podcast

Steve Crompton shares an inspiring, real-life rags to riches story, which proves that anyone can make a difference and achieve their dreams if they take …

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What Makes a Compelling Story? Here are 6 Key Elements

Posted by  Shawn Callahan —September 19, 2018
Filed in Business storytelling

I’ve been thinking a lot lately about what makes a compelling story and I’ve come up with a shortlist. Safe to say, if you’ve found …

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029 – Paul revered while Dawes knocked

Posted by  Anecdote International —September 4, 2018
Filed in Business storytelling, Podcast

It’s not what you know, but who knows you and trusts what you say! Looking after your business connections is important for maintaining communications, especially …

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028 – Hot Brazilians futsal weapon

Posted by  Anecdote International —August 15, 2018
Filed in Business storytelling, Podcast

Today’s episode illustrates the importance of not just noticing a pattern of excellence, but working out why it happens. Sometimes this means jumping in and …

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027 – John Snow versus the Miasma

Posted by  Anecdote International —July 26, 2018
Filed in Anecdotes, Business storytelling, Podcast

Bringing your data to life is crucial in making others understand why it’s important. In this example, we hear how John Snow had to be …

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026 – Henry Ford did that?

Posted by  Anecdote International —July 18, 2018
Filed in Anecdotes, Business storytelling, Podcast

What do you do when you have high turnover? Henry Ford’s solution made his shareholders angry. In this example, we see how Henry Ford ignored …

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