Archive for the ‘Strategy’ Category

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When it comes to communicating strategy, leaders are the channel

Posted by  Mark Schenk —August 5, 2016
Filed in Business storytelling, Leadership Posts, Strategy

About 10 years ago, we started working with organisations to convert their strategies into strategy stories. It was clear right from the start that creating …

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Keeping oral stories oral for better strategy

Posted by  Shawn Callahan —April 29, 2016
Filed in Business storytelling, Strategy

During our recent work on a major strategy story project, we ticked off our priorities. We encouraged the company’s leaders to take responsibility for the …

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Giving strategy a soul with strategic stories

Posted by  Mark Schenk —October 22, 2015
Filed in Communication, Strategy

When I did my first degree back in the early 1980s there were some big issues to focus on. One of them was ‘what will …

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Knowing when to find a strategic narrative

Posted by  Shawn Callahan —March 17, 2015
Filed in Strategy

Have you ever heard someone say, that picture really tells a story? When I first heard someone say this I just couldn’t see it. How …

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How to stop your change program from stalling

Posted by  Shawn Callahan —February 24, 2015
Filed in Business storytelling, Culture, Strategy

Every large change program invariably starts with enthusiasm, good intentions and an energy spike, even if there are naysayers. But as time wears on, it’s easy …

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Effective vision statements evoke imagery

Posted by  Shawn Callahan —February 12, 2015
Filed in Strategy

In 2014, with the help of several colleagues, Andrew Carton, Assistant Professor of Management at the University of Pennsylvania’s prestigious Wharton School, set about studying …

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Clarity stories are one of the things Government officials can do right

Posted by  Amanda Marko —June 2, 2014
Filed in Business storytelling, Strategy

By Amanda Marko, an Anecdote Partner based in the USA On the main convention floor of Madison Square Garden in New York City, thousands of …

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How to connect brand and sales with oral stories to accelerate growth

Posted by  Shawn Callahan —March 19, 2014
Filed in Business storytelling, Communication, Strategy

Salespeople detest brand gobbledygook. And it’s no wonder. Have you heard brand lingo lately? Lovemarks, saliency, brand-defined competitive sets, brand character, brand claims, brand personality, …

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A strategic approach to organisational narratives

Posted by  Shawn Callahan —December 17, 2013
Filed in Strategy

Narratives are a connected set of stories that together form a bigger story, one with a beginning, middle and end. It’s a bit like a …

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IABC Survey shows strategic narratives linked to effective change

Posted by  Shawn Callahan —October 21, 2013
Filed in News, Strategy

The International Association of Business Communications (IABC) recently published the findings from its internal communication (iC) survey for 2013. It was interesting to see it …

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