Archive for the ‘Strategy’ Category

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To John Hagel: please don’t take story out of corporate narrative

Posted by  Shawn Callahan —October 9, 2013
Filed in Business storytelling, Strategy

John Hagel is a highly influential business thought leader. He heads up a think tank for Deloitte Touche in the USA and has written some …

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How to get all your executive team on the same page with your strategy

Posted by  Shawn Callahan —July 24, 2013
Filed in Business storytelling, Leadership Posts, Strategy

Have you ever had that feeling that your executive team is all saying they understand and support the strategy but you sense that they are …

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A strategic story mustn’t be a script

Posted by  Shawn Callahan —June 6, 2013
Filed in Business storytelling, Strategy

Smart people hate to be told what to do or say. Yet way too often leaders are given a standard set of powerpoint slides or …

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Don’t send your strategic story to sea on the Titanic

Posted by  Mark Schenk —May 1, 2013
Filed in Business storytelling, Strategy

We help lots of organisations turn their strategies into memorable and concrete strategic stories. In doing so, a key factor is ensuring its not a …

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Pulling the strategy together with a story

Posted by  Shawn Callahan —April 25, 2013
Filed in Strategy

Last week I flew to Vienna to help a pharmaceutical company develop their strategy. It was a two day event. We used the first day …

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The Role of Storytelling in Government

Posted by  Shawn Callahan —April 4, 2013
Filed in Business storytelling, Strategy

  “Government managers secure the resources they need to operate not by selling products and services to individual customers, but by selling a story of …

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Bringing strategy alive with an anecdote

Posted by  Shawn Callahan —March 2, 2013
Filed in Business storytelling, Strategy

Herb Kelleher [the longest-serving CEO of Southwest] once told someone, “I can teach you the secret to running this airline in thirty seconds. This is …

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Engaging the C-suite

Posted by  Daryl Cook —January 8, 2013
Filed in Strategy

Last year IBM released their Global CEO Study 2012, which involved more than 1,700 CEOs, general managers and senior public sector leaders from around the …

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Bad strategy

Posted by  Daryl Cook —December 19, 2012
Filed in Strategy

I recently had the opportunity (and privilege) to attend a masterclass with [Richard Rumelt](http://www.strategyland.com/), one of the world’s most influential thinkers on strategy and management, …

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Embedding strategy using a story spine

Posted by  Shawn Callahan —December 18, 2012
Filed in Strategy

One of the challenges embedding a strategy is helping people relate their job to it. Strategies often seems distant and abstract. How does a person …

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