Archive for the ‘Strategy’ Category

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A simple test for your strategic initiatives

Posted by  Shawn Callahan —January 9, 2012
Filed in Strategy

Richard Rummelt, in Good Strategy / Bad Strategy, opened my eyes to a simple test to help you see if you have effective strategic initiatives. …

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5 things that happen when you know your company’s strategy

Posted by  Shawn Callahan —December 1, 2011
Filed in Leadership Posts, Strategy

You can only act strategically, day in, day out, if you know your company’s strategy. Here are five things that happen when you really do …

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Making the most of story-work

Posted by  Shawn Callahan —November 30, 2011
Filed in Business storytelling, Employee Engagement, Strategy

In using story-work to build a brand, engage employees, or for one of its many other purposes, organisations nearly always focus on storytelling. The meme …

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Strategic stories – tackling the anti-stories

Posted by  Mark Schenk —October 19, 2011
Filed in Business storytelling, Strategy

We have been helping organisations transform their strategies into concrete and memorable narratives for quite a few years now. In every organisation we’ve worked with …

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HP’s CEO loses his job for want of a strategic story

Posted by  Shawn Callahan —October 17, 2011
Filed in Communication, Leadership Posts, Strategy

It’s quite possible you’ll lose your job as CEO if you are unable to persuasively communicate your company’s strategy. Léo Apotheker, the recently fired CEO …

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The tough side of business storytelling

Posted by  Mark Schenk —September 23, 2011
Filed in Business storytelling, Leadership Posts, Strategy

Steve Jobs introduced iCloud at Apple’s WorldWide Developers Conference in June 2011 . iCloud is Apple’s ‘next big thing’. After explaining the iCloud concept, Steve …

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Different ways to envisage the future

Posted by  Kevin Bishop —July 29, 2011
Filed in Communication, Employee Engagement, Leadership Posts, Strategy

How do you get your people to think about what the future could be, in a way that inspires them and starts to spark action, …

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Article: How to make your strategy stick with a strategic story

Posted by  Shawn Callahan —June 27, 2011
Filed in Business storytelling, Strategy

“A company without a story is usually a company without a strategy.” Ben Horowitz, entrepreneur and investor1 Steve Jobs bounces onto the stage and grabs …

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On narratives

Posted by  Shawn Callahan —May 25, 2011
Filed in Business storytelling, Strategy

John Hagel has written an interesting post on the importance of narratives in providing persistent context for our lives, organisations and society. The post is …

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